Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.
The Foundation does not have to build an event, staff a campaign, or buy media. Propeller attaches a fundraising engine to the tentpoles the League is already investing in, and hands back donors, data, and dollars.
Every entry requires an action for the Foundation, and every entrant becomes a first-party record: name, email, and consent. These are people who were not on your file this morning.
Entrants, donors, and engagement come back to the Foundation as usable data after every tentpole, with full reporting on what each moment produced.
Propeller buys and runs promotion to reach people beyond the Foundation's list and beyond our own 4M+ community. Growth comes from new audiences, not from re-asking the same ones.
We build the pages, run the promotion, handle sweepstakes compliance and official rules, fulfill every prize, and report the results. The lift on the Foundation is approvals and inventory.
The 2026-27 calendar gives the Foundation a run of destination events with built-in urgency. Each one becomes its own flyaway sweepstakes, with a deadline that drives a spike in entries, actions, and donations.
Run as a series, each event feeds the next. A fan who enters for Helsinki in November is already in the community when All-Star Weekend opens in February, and every entry along the way is an action taken for the Foundation.
The NHL Foundation strengthens communities and improves lives across the United States through the game of hockey, promoting access and positive experiences both on and off the ice. Through programs spanning youth development, equal opportunity, health and well-being, and pathways into hockey, the Foundation supports the social-emotional development and well-being of young people. People support this work because they believe in it, and the love of the game only makes it spread faster. Propeller turns that belief into action at scale.
