NHL Foundation Fundraising Partnership
What is Propeller?

We Turn Fans Into DONORS, ADVOCATES & ACTIVISTS at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Community Members
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Actions Taken
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Nonprofit Partners
The Partnership Structure
A Multi-Part Partnership to Benefit the NHL Foundation
Part One
The NHL Flyaway

Win a VIP NHL Weekend

  • Round-trip flights for winner + guest to an NHL game
  • 2-night hotel accommodations
  • 2 premium tickets to an NHL game
  • Pre-game meet and greet with a NHL player
  • A signed NHL player-worn jersey
  • Arena tour and glass-side experience
  • Exclusive NHL merch package
ADMIT 01
Part Two
Ticket Rewards

Fans Can Earn Tickets to NHL Games

  • Fans take action for the NHL Foundation to earn points toward tickets to NHL games
  • Promoted across Propeller's ~4M community, reaching a national market
  • Dedicated landing page with cause stories, calls to action, and entry mechanics
  • Light lift for the NHL: just point fans to the program on social
Part Three
In-Venue Activation

Fan-Engaged Fundraising at Every Home Game

  • Fans take actions that benefit the NHL Foundation to win seat upgrades, merchandise, or post-game experiences
  • In-arena prompts on the videoboard drive fans to take action and win seat upgrades or post-game experiences
  • QR-code-driven fan flow: scan, take a Foundation action, enter to win
  • First-party fan data captured in-venue and delivered to the NHL and the NHL Foundation
Part Four
Memorabilia Auction

NHL Memorabilia, Two Ways to Win

  • A season-long memorabilia program turning NHL collectibles into direct Foundation revenue, with two tiers built for different fan price points
  • Premium tier: live bid-based auctions on signed sticks, jerseys, game-worn gear, and sought-after theme-night jerseys
  • Access tier: points-based redemption for signed player cards, posters, and smaller collectibles
  • Integrated with the program's action-to-entry mechanic, so fan participation compounds across all parts
Everyone Wins

A turnkey way to grow the game and fund the Foundation.

Fans Get

  • A shot at a VIP NHL weekend with player access and a signed player-worn jersey
  • Every home game becomes a chance to win, with ongoing ticket-earning entries
  • Auction and points-redemption access to exclusive signed NHL memorabilia

The NHL Foundation Gets

  • A season-long fundraising engine driving direct revenue
  • Massive top-of-funnel awareness across Propeller's 4M+ community
  • High-intent donor and advocate leads
The Cause

Strengthening communities and improving lives across the country through the game of hockey.

The NHL Foundation strengthens communities and improves lives across the United States through the game of hockey, promoting access and positive experiences both on and off the ice. Through programs spanning youth development, equal opportunity, health and well-being, and pathways into hockey, the Foundation supports the social-emotional development and well-being of young people. People support this work because they believe in it, and the love of the game only makes it spread faster. Propeller turns that belief into action at scale.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-program reporting & analytics for the NHL Foundation
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP packages for an NHL game weekend
  • Signed player-worn jersey or merch pack for winner
  • Two tickets to NHL games
  • In-venue program reward inventory
  • Memorabilia auction items (jerseys, sticks, game-worn gear)
  • Social support from the NHL's channels
  • 15 to 30 sec face-to-camera video from an NHL player (script provided)
  • Meta advertiser access (team-approved)

Drop the Gloves for the NHL Foundation.

Case Studies